Privacy Policy | Exclusive Travel Group

Exclusive Travel Group Privacy Policy

Effective date: 03/03/2025

We understand that planning your travel involves a lot of trust, including trusting us with your personal information. We take this responsibility very seriously. The policy below explains what information we collect, how we use it and your options for managing it.

1. Who We Are

We are Exclusive Travel Group (ETG, we, us or our), a New Zealand based business – company number: #2437730, specialising in high-end, unique luxury travel experiences. If you have any questions or concerns about our Privacy Policy, please get in touch via the contact details at the end of this page.

Exclusive Travel Group is the “data controller” of your personal information for the purposes of applicable privacy laws, including the UK/EU GDPR, where relevant.

2. What Information We Collect

Information you share with us directly:

Contact details: for example, your name, email address and contact number.

Booking and travel preferences: this may include your desired destinations, travel dates, personal preferences, experiences and travel companions.

We also collect payment information and personal information such as passport details for the purpose of booking your holiday.

Information we collect automatically:

Browsing details: we use tools such as Google Analytics and Zoho to see which pages you visit, how long you stay and which device you are using (e.g. desktop or mobile).

Cookies: these are small text files that help our website remember your personal preferences and settings.

3. How We Use Your Information

To provide our services: We use your information to respond to enquiries, plan itineraries and process bookings.

To improve your experience: Analytics data shows us what is working well and what may need adjusting to improve your experience on our website.

To communicate with you: With your permission, we may send you updates and travel inspiration.

To comply with legal requirements and protect our rights, we may share information if we believe it is required by law or necessary to protect our legitimate interests.

Legal basis for processing if you are in the UK/EU: We generally rely on (i) performance of a contract to arrange your travel bookings; (ii) your consent for optional marketing communications or certain cookie uses; (iii) legitimate interests to operate and improve our website (e.g. basic analytics); and (iv) legal obligations where we must comply with the law.

4. Email Newsletters & Marketing Communications

We want to keep you updated about our latest travel offers, tips and inspiration. If you choose to receive our email newsletters or other marketing messages:

What we send:

Travel updates and destination inspiration.
Occasional surveys or feedback requests to help us improve our services.

Opting In:

We will only send you newsletters if you have given us permission, such as ticking a signup box or entering your email in a newsletter form.

How to unsubscribe:

You may unsubscribe at any time by clicking the “unsubscribe” link in any newsletter.
You may also email or call us to request this and we will remove you from our mailing list.

We respect your choices. If you opt out of marketing emails, we will stop sending these to your email address. However, if you have made a booking, we may still send you non-promotional messages, such as information about a booking you have made or important updates about your travel plans.

5. Cookie Policy

Cookies are small files that help our website run smoothly and personalise your browsing experience. The main types of cookies we use are outlined below:

Essential Cookies: These are required for the site to function, assisting with security and retaining your settings. For example, if you were to opt out of marketing cookies, essential cookies retain this preference so do not have to opt out each time you visit the website.

Analytics Cookies: These cookies help us understand how visitors use our website so we can continually improve the user experience.

Marketing Cookies: These cookies help us show you relevant content and may be used to assist with re-targeting campaigns on other platforms such as social media.

Meta, LinkedIn and Google Ads accesses data gathered from our website to measure campaign effectiveness and show you ads that may interest you. These platforms may collect or receive information via cookies, pixels and other technologies on our website to provide targeted advertising.

Managing Cookies:

You can adjust your cookie preferences at any time through your browser settings. Our website automatically displays a cookie disclaimer to new visitors who can choose to allow or decline non-essential cookies.

If you are visiting from the UK/EU, we only place non-essential cookies (analytics or marketing) with your consent, which you can give or withdraw via our cookie pop-up banner or your browser settings.

6. Who We Share Your Information With

Trusted Partners: With your consent, we may share your information with airlines, hotels, experience providers and other parties involved in delivering your holiday.

Legal or Regulatory Authorities: If required by law, we may need to supply your information to appropriate authorities.

ETG will never sell your data to a third party. However, we may share limited data (e.g. via cookies/pixels) with advertising platforms for retargeting or analytics purposes, which may be considered ‘sharing’ under certain data privacy laws (such as CCPA). You can opt out of sharing through our cookie consent banner by selecting reject all cookies.

7. Your Privacy Rights

Depending on where you live, privacy laws (such as New Zealand’s Privacy Act 2020, the UK/EU GDPR or the US CCPA) may grant you certain rights over your personal information:

Access and correction: You can ask to see the personal data we hold about you and correct any inaccuracies.

Deletion: In some cases, you can request that we delete your information.

Opt-out or Withdraw Consent: You may opt out of receiving marketing emails or revoke consent for non-essential cookies at any time.

If you are in the UK/EU, you also have the right to lodge a complaint with your local data protection authority (e.g. the UK Information Commissioner’s Office) if you believe we have not addressed your concerns.

8. Data Retention & Security

We keep personal information only as long as it is needed for the purposes outlined in this policy or as required by law. We take all reasonable steps to ensure your data is protected securely.

9. International Transfers

ETG, whilst based in New Zealand also operates in Australia, South Pacific and Papua New Guinea therefore some of our third-party service providers may be located overseas. By using our services, you understand that some of your information may be transferred internationally.

Where we transfer personal data from the UK/EU, we rely on either: (i) New Zealand’s “adequacy decision” by the European Commission or (ii) standard contractual clauses or other safeguards when transferring data to other locations.

10. Updates to This Policy

We may update this policy on occasion to reflect changes in our practices, technology or legal requirements. When we update the privacy policy, it will be available on this page with an updated “effective date”.